Fiat India Automobiles Limited (FIAL) said it intended to increase its focus on exports under which it had already exported the recently launched Fiat Linea to South Africa. As part of this strategy, Fiat has begun testing new growth opportunities overseas with sharp focus on SAARC countries like Nepal, Bhutan and Sri Lanka as well as other right-hand drive countries. FIAL targets to export 7,000 units of Fiat’s India manufactured cars this year. As a first step, it exported a batch of Fiat Linea to South Africa, a batch similar to the one driven on Indian roads. Fiat’s products have been well received in South Africa in the past with supplies coming from Fiat’s Brazil and European plants. Fiat India expects to receive a good response to the Linea 1.4 emotion pack in this market. In the last 12 months, FIAL has exported Palio to South Africa. FIAL is a 50:50 industrial joint venture between Fiat Group Automobiles SpA and Tata Motors. The company has about 2,200 employees and the unit is located at Ranjangaon in Pune. The board of directors of FIAL comprises five nominees each from Fiat and Tata.
Fiat Linea
No comments:
Post a Comment